Today I faced some tedious work on a project that must be finished by the end of the week, so my procrastination methods reached new heights of creativity. For the first time, I clicked on the “Most Popular” tab at the top of the NY Times website. This gives me another opportunity for procrastination, by typing this blog post, because I noticed something surprising: There’s not much overlap between the 10 “most e-mailed” and the 10 “most blogged” recent stories. Only 3 stories are on both “top 10″ lists…which is to say, 7 of the most e-mailed stories are not among those that drew the attention of the most bloggers, and 7 of the most-blogged stories didn’t make the cut for most emailers. I don’t know if this is typical — maybe this is an unusual week — but I find it surprising. If a story seems like the kind of thing that would interest your friends, wouldn’t it also be a good one to blog about? Does the difference simply reflect demographics? Perhaps bloggers are younger, and are interested in different stories than non-bloggers?
“Most emailed” != “Most blogged.” Does that tell us anything?