Devah Pager points me to this article by Uri Simonsohn, which begins:
Three articles published [by Brett Pelham et al.] have shown that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own. These findings, interpreted as evidence of implicit egotism, are included in most modern social psychology textbooks and many university courses. The current article successfully replicates the original findings but shows that they are most likely caused by a combination of cohort, geographic, and ethnic confounds as well as reverse causality.
From Simonsohn’s article, here’s a handy summary of the claims and the evidence (click on it to enlarge):
The Pelham et al. articles have come up several times on the blog, starting with this discussion and this estimate and then more recently here. I’m curious what Pelham and his collaborators think of Simonsohn’s claims.