I got a book in the mail attached to some publicity material that began:
Over the last several years, a different kind of science book has found a home on consumer bookshelves. Anchored by meticulous research and impeccable credentials, these books bring hard science to bear on the daily lives of the lay reader; their authors—including Malcolm Gladwell . . .
The book might be ok, though. I wouldn’t judge it on its publicity material.