Kevin Lewis points us to this paper by Haotian Zhou and Ayelet Fishbach, which begins:
The authors find that experimental studies using online samples (e.g., MTurk) often violate the assumption of random assignment, because participant attrition—quitting a study before completing it and getting paid—is not only prevalent, but also varies systemically across experimental conditions. Using standard social psychology paradigms (e.g., ego-depletion, construal level), they observed attrition rates ranging from 30% to 50% (Study 1). The authors show that failing to attend to attrition rates in online panels has grave consequences. By introducing experimental confounds, unattended attrition misled them to draw mind-boggling yet false conclusions: that recalling a few happy events is considerably more effortful than recalling many happy events, and that imagining applying eyeliner leads to weight loss (Study 2). In addition, attrition rate misled them to draw a logical yet false conclusion: that explaining one’s view on gun rights decreases progun sentiment (Study 3). The authors offer a partial remedy (Study 4) and call for minimizing and reporting experimental attrition in studies conducted on the Web.
I started to read this but my attention wandered before I got to the end; I was on the internet at the time and got distracted by a bunch of cat pictures, lol.