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Reality meets the DeLilloverse

From 2009:

“They thought ASU’s brand was too strong to compete with. Incarnate Word is now part of the Communiversity @ Surprise, a newly opened one-stop learning center for higher education in the northwest Valley.”

I guess my statistics textbooks probably read like parodies of statistics textbooks, so from that perspective it makes sense that the above business-speak reads like a parody of business-speak. It’s the combination of biz-jargon “Communiversity @ Surprise” with the biblical “Incarnate Word” that takes this one into DeLillo territory.

One Comment

  1. Yes indeed; that particular biblical-biz mix creates the DeLillo effect here. Reminds me to reread White Noise and read Underground in full.

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