Who are the “values voters”?

Larry Bartels wrote an excellent op-ed on rich and poor voters, ringing many of the bells that we strike in our forthcoming book. Bartels writes:

Do small-town, working-class voters cast ballots on the basis of social issues? Yes, but less than other voters do. Among these voters, those who are anti-abortion were only 6 percentage points more likely than those who favor abortion rights to vote for President Bush in 2004. The corresponding difference for the rest of the electorate was 27 points, and for cosmopolitan voters it was a remarkable 58 points. Similarly, the votes cast by the cosmopolitan crowd in 2004 were much more likely to reflect voters’ positions on gun control and gay marriage.

Small-town, working-class voters were also less likely to connect religion and politics. Support for President Bush was only 5 percentage points higher among the 39 percent of small-town voters who said they attended religious services every week or almost every week than among those who seldom or never attended religious services. The corresponding difference among cosmopolitan voters (34 percent of whom said they attended religious services regularly) was 29 percentage points.

It is true that American voters attach significantly more weight to social issues than they did 20 years ago. It is also true that church attendance has become a stronger predictor of voting behavior. But both of those changes are concentrated primarily among people who are affluent and well educated, not among the working class.

Well put, and nicely backed up by statistical evidence.

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