Chris Paulse writes,

I [Chris] enjoyed Sharon Begley’s Train Your Mind, Change Your Brain. The title is deceiving. She’s the science writer for the WSJ, and I have enjoyed her column for a while.

It lead me to want to learn more about the art of surveying from a psychological standpoint (i.e. framing). Can you recommend anything worthwhile?

I feel like this is something I should know about, since I do research in surveys and I’m interested in cognitive illusions (“heuristics and biases”). But I don’t actually know anything on this. Any suggestions?